Together, we’ll take Vista Outdoor’s Marketing, Brand Strategy and Business Development to the Next Level
As an expert in B2B and B2C Marketing, Sales Strategy, Brand Development and Creative Services, I’ll take your marketing initiative to an entirely new level. Vista Outdoor is looking for a leader to inspire teams and bring new ideas to the table. I’m your silver bullet to get the job done.
Explore reasons why I’m right for the role.
Proven capabilities that add significant value to the marketing, branding, business development, and corporate effort across multiple departments
Deep understanding of the fast-paced growth environment having held key executive and team leadership roles and managing multi-million dollar budgets
Strong leadership acumen and a reputation for building and inspiring champion teams that are driven with purpose and are proven to execute
Extensive insight into sales and marketing strategy, brand building, business development, and the shaping of both business and consumer perception of product lines with proven ability to build key partnerships
Connected network of US outdoor and overland industry retailers and outfitters, outdoor industry media outlets, outdoor retail events such as Overland Expo and Outdoor Retailer–with a market reach of more than a million people
Expand and read these key facts about me and my experience that illustrate my point.
Most recently I worked as VP of Marketing and Business Development and then was promoted to Chief Marketing Officer directly reporting to the CEO of a Financial Regulation Technology company founded by Robert Maynard, Co-Founder of LifeLock (NASDAQ: NLOK). Created the entire corporate identity, messaging, and marketing strategy. Led a team of marketing and sales professionals. Played a role in all investor presentations raising more than $6M in investor capital. Acted as the spokes person for the company to the media. Developed an in-house automated marketing collateral generator used by our sales team to create company approved and branded sales materials personalized to them and their target customer.
I am a well-known outdoor adventure influencer and content creator with my brand 4XPEDITION Adventurer. I have created partnerships with major outdoor product and services companies with strong partner relationships including such companies as iKamper, Sierra Designs, Teton Sports, Johnson Outdoor (Eureka and Jetboil), Luno Life, and many others. I built and grew a YouTube channel that reaches up to 100k monthly viewers in over 50 countries with primary viewers in USA, Canada, UK, Australia, Germany, and Japan. I have obtained earned media exposure and interviews in international print and digital magazines. I have been invited to speak at Overland Expo before large audiences. I launched a custom-built membership portal with paying members from 20 US states, Canada, UK, and Australia.
Worked directly with major off-road vehicle component manufacturers and distributors in partnership to build well-known Overland vehicles including a Subaru Outback that was featured in many international magazines such as Subaru of Russia Magazine (Page 48), Expedition Portal, Tread Magazine, and Fly Lords Magazine. Worked in partnership with Alberta, Canada-based Overland Explorer Expedition Vehicles to launch their CampX four-season pop-up camper in the USA utilizing a RAM 1500 Rebel. Assisted Overland Explorer in driving new US-based dealer partnerships. Worked in partnership with South Korea-based iKamper Rooftop Tents to launch their iKamper Skycamp Mini in the USA. Partnered with Quebec, Canada-based LP Aventure to launch their lift kits and skid plates for Subaru vehicles in the USA.
Spent 7.5 years as both Director of Product Development and Director of Business Development in the design, manufacturing and retailer sales of electronic toys and games for the likes of NASCAR, NHRA, Hasbro, Disney, Dreamworks, Fox, Pixar, and others. I have conceptually designed over 25 electronic toy products and lead a team in the design of each product line asset. Successfully sold product lines into Target, Sam’s Club, Wal-Mart, Costco, and FAO Schwartz. Managed a $3M annual budget. Designed all marketing systems, retailer plan-o-grams, POP displays, and served the needs of retail location owners to help them sell the products. Played an instrumental role in moving complex manufacturing processes from Phoenix, Arizona to Shenzhen, China for mass-manufacturing and FOB distribution to major retailers.
Served the needs of Rebath, a major manufacturer of bathroom rennovation products in rolling out an Intranet system to serve marketing and sales promotions to their more than 250 US distributor locations. Built a proprietary marketing engine called IsaMarketing for the world’s largest health supplement company, Isagenix International, to serve the product sales efforts of their more than 500,000 sales associates around the world. Spent two years as B2B marketing services provider to Mobile Mini Storage Solutions to help their more than 200 distributor locations in 3 countries sell mobile storage solutions. Under my agency, I built three popular franchise brands owned by successful entrepreneur, Eric Casaburi (guest CEO on the television show Undercover Boss): Athena Learning Centers, Let’s Yo! Yogurt, and Retro Fitness Health Clubs and then managed marketing communications to all franchise owners for all three brands in their respective markets.
I have led many sales and marketing teams in roles from Director of Product Development and Creative Director to VP of Marketing and Chief Marketing Officer. I have led both in-house and remote teams as large as 25. I have managed product development and marketing budgets as large as $3M. Among the teams I have led and the executive teams I have served I can say without question, that the members found me to be highly effective, clearly communicative, collaborative, and inspiring. I strongly believe in growing leaders on my teams. The founder of a billion-dollar public company once advised me: “Scott, your job as a leader is to put yourself out of work.” I execute as a team leader with this vision. To grow a leader to take your own leadership position is true leadership success. View some of my recommendations on LinkedIN which include several team members I’ve led. I take great pride in being a teacher and mentor. As a leader I help my team members grow in all facets of life.
My roadshow presentations have helped start-ups raise more than $80M in first and second round investor capital. My designs and brand strategy have helped inventors win valuable patents, secure huge licensing and distribution deals, proceed with initial public offerings, and comfort investors. My most recent graphical presentation for capital raise was for a $6M investment angel round for SurchX, Inc.–now named Interpayments, Inc. I also recently completed a presentation for the Eco Adventure Festival presented to the State of New Mexico Outdoor Recreation Division.
I led a team to build a proprietary SAAS lead generator and member relationship management system for health clubs, developed the product brand, and grassroots marketed it to the health club industry. As a result, we onboarded more than 2,000 health clubs including the privately held chains Golds Gym, Powerhouse Gyms, and World Gym. Once onboarded, I led my team in creating automated e-marketing campaigns for each club location uploaded into, and managed by, the software we built to help sell new memberships and upsell services such as personal training. Finally, I led my team in partnering with Balance Bar, EAS, Adidas, and movie releases such as Pirates of the Caribbean to promote products and services across our network of more than 2 million fitness members. These deals resulted in significant new revenue for the company (Fitness Venture Group, Inc. – the product was called FitnessInsite).
I ran my own brand agency for 16 years and am recognized for building brands such as LifeLock (NASDAQ: NLOK) from the ground up. I single-handedly rebranded the world’s largest health supplement company, Isagenix International, and in the process, built a turnkey, very complex automated marketing collateral generator and template website launching system for their 500,00+ sales associates to control associate compliance with the FDA. I did so in just three months over the holiday season. Running my own brand agency (wound it up in 2018), I won a deal to become an authorized marketing services vendor to Ebay, Corporation and as a result provided marketing campaign development and execution across the StubHub network for the likes of Marriott Hotels.
Over the course of my career, I have helped successfully launch and/or grow more than 2,000 businesses. More than one of those start-ups grew to become a billion-dollar brand from scratch. I’ve helped many well-known brands advance forward by taking on and penetrating entirely new markets with success. I am an expert in shaping public perception and driving both consumers and commercial decision-makers to take action. I am a strong B2B and B2C marketing strategist and have delved deep into the realm of what drives target audiences to make decisions.
I co-founded an inspirational website that received acclaim from the Webby Awards. My business partner and I grew the site traffic through SEO, organic, and digital marketing to more than 10,000 unique views a day from around the world. We successfully landed the site on page 1 of Google Search for keywords with more than 2 billion search results. The site was designed to spiritually connect more people to nature. With that traffic in my pocket, I wrote a book on the subject and marketed it across this massive audience and sold more than 1,000 copies of the book in the first 30 days it was published.
I am an award-winning designer having been recognized nationally for product design, advertising, and web development. I have been recognized by the International Academy of Digital Arts and Sciences (Webby Awards) for design. I am deeply experienced with print, digital, moving graphics, and video production. If I am assigned to do this kind of work, it will certainly be of no issue. If I am asked to build and lead a team in this realm, again, there will be no issue.
My proven accomplishments represent almost limitless capabilities, unstoppable and relentless drive, passion for business growth, marketing, branding, design, and my desire to inspire people and drive teams.
Vista Outdoor has an opportunity to explore and strategically penetrate new market segments and improve value propositions. I can help the company fine-tune market position and impression, cross pollinate with other well-known brands and audiences, establish lucrative partnerships to promote across and harness the power of the organization’s target personas. I have strong capabilities in the realm of business development, brand positioning and strategy, as well as road mapping for the on-boarding of new, lucrative customers and revenue generation opportunities not yet tapped. I am particularly skilled at B2B sales and marketing through strategic partnership building. I am an expert at content creation, messaging and communications, design and design management, and team leadership. But, my skills and experience don’t stop there. I am an excellent cross-department and customer communication bridge. I have the ability to work in many different facets of business and across a range of departments.
I am very experienced in the outdoor and overland product and services industry. What more could Vista Outdoor ask for than to bring a new member to the team that offers such a broad set of strengths, has a strong understanding of the outdoor industry, and has the potential to bring new and potentially lucrative ideas to the table?
I’m a powerhouse when I’m passionate about what I am doing.
When I’m driven by passion, I am unstoppable. So, in my pursuit to find the best place to invest my time I’ve focused on exciting outdoor product lines and companies.
Vista Outdoor has the opportunity to corner new product markets in the USA and abroad. I can make a real difference to Vista Outdoor in that endeavor. I have the ability to increase momentum and help the organization reach new plateaus. And, I know I will do so with a big heart, good will, strong passion for my work, and a sharp focus to successfully execute. Why? Because what you do and why you do it aligns with my personal passions and motivation.
My Ask of the Executive Team
I would like to be considered for your Director, E-Commerce and Digital Marketing position or any other executive marketing role you may have available. I’d like the ability to utilize ALL of my skills to achieve what I am assigned. I would like the opportunity to demonstrate what I am capable of and be a part of the Vista Outdoor team that’s moving mountains.
Get to know me
Below you will find example articles I’ve written. You can also browse several videos that I have recently created on my YouTube Channel targeting the outdoor industry.
Click the images below to read the articles and watch the videos.
An article about living a life of adventure.
An article about camping vehicle builds.
Most Company Marketers Neglect World’s Second Largest Search Engine. Why It’s A Big Mistake.
A LinkedIN article about the importance of YouTube Marketing.
Recent Outdoor Adventure and Product Videos
You might be asking: What is 4XPEDITION?
This is a site and brand I developed on my own as a hobby project centered on outdoor adventure, inspiration, and my life’s work. I have used all of my skills and experience to create the brand as an example of my capabilities. The project demonstrates my expertise in branding, marketing, design, partnership development, business management, earned media exposure, writing, video capture and production, and more. My YouTube channel sees on average between 50K and 100K views monthly from viewers in over 50 countries. I have no plans to expand the project beyond what it is. If you have questions about my capabilities, please let me know so I may share examples to help you make your decision. I ran my own brand agency for 16 years. The website is still live so I may show you examples of my other work. View the site at https://prcevr.co.
Please get in touch. I would like to schedule a Zoom call to further discuss how I can help elevate your company.
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