I ran my own brand agency for 16 years and am recognized for building brands such as LifeLock (NASDAQ: NLOK) from the ground up. I single-handedly rebranded the world’s largest health supplement company, Isagenix International, and in the process, built a turnkey, very complex automated marketing collateral generator and template website launching system for their 500,00+ sales associates to control associate compliance with the FDA. I did so in just three months over the holiday season. Running my own brand agency (wound it up in 2018), I won a deal to become an authorized marketing services vendor to Ebay, Corporation and as a result provided marketing campaign development and execution across the StubHub network for the likes of Marriott Hotels.

I led a team to build a proprietary SAAS lead generator and member relationship management system for health clubs, developed the product brand, and grassroots marketed it to the health club industry. As a result, we onboarded more than 2,000 health clubs including the privately held chains Golds Gym, Powerhouse Gyms, and World Gym. Once onboarded, I led my team in creating automated e-marketing campaigns for each club location uploaded into, and managed by, the software we built to help sell new memberships and upsell services such as personal training. Finally, I led my team in partnering with Balance Bar, EAS, Adidas, and movie releases such as Pirates of the Caribbean to promote products and services across our network of more than 2 million fitness members. These deals resulted in significant new revenue for the company (Fitness Venture Group, Inc. – the product was called FitnessInsite).

My roadshow presentations have helped start-ups raise more than $80M in first and second round investor capital. My designs and brand strategy have helped inventors win valuable patents, secure huge licensing and distribution deals, proceed with initial public offerings, and comfort investors. My most recent graphical presentation for capital raise was for a $6M investment angel round for SurchX, Inc.–now named Interpayments, Inc. I also recently completed a presentation for the Eco Adventure Festival presented to the State of New Mexico Outdoor Recreation Division.

I co-founded an inspirational website that received acclaim from the Webby Awards. My business partner and I grew the site traffic through SEO, organic, and digital marketing to more than 10,000 unique views a day from around the world. We successfully landed the site on page 1 of Google Search for keywords with more than 2 billion search results. The site was designed to spiritually connect more people to nature. With that traffic in my pocket, I wrote a book on the subject and marketed it across this massive audience and sold more than 1,000 copies of the book in the first 30 days it was published.

I am a well-known outdoor adventure influencer and content creator with my brand 4XPEDITION Adventurer. I have created partnerships with major outdoor product and services companies with strong partner relationships including such companies as iKamper, Sierra Designs, Teton Sports, Johnson Outdoor (Eureka and Jetboil), Luno Life, and many others. I built and grew a YouTube channel that reaches up to 100k monthly viewers in over 50 countries with primary viewers in USA, Canada, UK, Australia, Germany, and Japan. I have obtained earned media exposure and interviews in international print and digital magazines. I have been invited to speak at Overland Expo before large audiences. I launched a custom-built membership portal for 4XPEDITION and currently have 68 paying founding members from 20 US states, Canada, UK, and Australia.

I have led many creative and marketing teams in roles from Creative Director and Director of Product Development to VP of Marketing and Chief Marketing Officer. I have led both in-house and remote teams as large as 25. I have managed product development and marketing budgets as large as $3M. Among the teams I have led and the executive teams I have served I can say without question, that the members found me to be highly effective, clearly communicative, collaborative, and inspiring. I strongly believe in growing leaders on my teams. The founder of a billion-dollar public company once advised me: “Scott, your job as a leader is to put yourself out of work.” I execute as a team leader with this vision. To grow a leader to take your own leadership position is true leadership success. View some of my recommendations on LinkedIN which include several team members I’ve led. I take great pride in being a teacher and mentor. As a leader I help my team members grow in all facets of life.

I am an award-winning designer having been recognized nationally for product design, advertising, and web development. I have been recognized by the International Academy of Digital Arts and Sciences (Webby Awards) for design. I am deeply experienced with print, digital, moving graphics, and video production. If I am assigned to do this kind of work, it will certainly be of no issue. If I am asked to build and lead a team in this realm, again, there will be no issue.

I am the author of a published book on the importance of humanity to reconnect with nature for our sustainability. The book takes readers through a process of healing personal wounds, letting go of the past, embracing the present, and finding our interconnectedness with each other and the planet. It is a spiritual book gently based on the concept shared by Thoreau, Emerson, and Muir who all referred to the harmony of nature as “Divine Music”. The book is titled Rediscovering Your Divine Music and can be purchased on Amazon.

During the pandemic, the population shifted to outdoor activities rather than flights and travel. Many who are now spending time in nature–and have found enjoyment doing so–are generally not informed about proper camping etiquette. Over the last few years, our wild lands have seen tremendous impact to the point that some National Forest districts are closing areas to the public. Camp Steward was established to educate campers and inspire them to take a pledge to “Keep A Clean Camp”. Since launch, we have received around 1,500 pledges. The program is free. My goal is to build a database of “Camp Stewards” and eventually organize regional group initiatives such as clean-up events and public education. Check out Camp Steward and take the pledge to keep a clean camp.

I am a very approachable, kind, conscientious, and diplomatic individual. My Myers Briggs personality profile is ENFJ. I am the protagonist diplomat with a well-balanced personality. I am known to be an effective communicator with the ability to translate the wants and needs of both an executive team and creative team and as a result find a reasonable and acceptable path forward. Then, I inspire my team to outperform expectations. I am a transparent individual and often openly share my own shortcomings and the hard lessons I’ve learned to illustrate a perspective when attempting to help others.